Ashen Capital brings traditional private equity to smaller UK real estate asset owning companies or platforms. This is achieved through minority shareholdings that gives access to capital, market knowledge and management support. It also funds the purchase of property assets where value can be added through active management. The business focuses on residential across the UK and commercial property in London and the South East.
The founders, Alex Price and Steven Wright, were former colleagues at Fiera Real Estate (UK) Limited where they worked together for over 15 years as chief executive and head of corporate investments respectively. In that time, they supported the growth of over a dozen UK property development companies, such as Wrenbridge Land and Packaged Living. They invested in over 150 property transactions, both directly and through the investee property development companies. They also oversaw the raising and deployment of over £1.5bn of equity into the U.K.
Ashen Capital has substantial access to capital through its own balance sheet and backing from a network of High-Net-Worth Investors.
Team
Alex Price
Chief Executive
Alex started his career as an officer in the British Army, before working for a leading European investment bank. After gaining an MBA at London Business School, he joined Palmer Capital, now Fiera Real Estate UK, becoming chief executive in 2008. He grew the AUM from nil to over £1bn of third-party capital, sat on boards of 12 of the most active property development companies and established a Pan-European real estate debt business. After selling Palmer Capital to Fiera Capital in 2019, he became chief executive of the combined European business before leaving in 2023, to study a masters degree at Kings College, London.
Out of work Alex enjoys running and watching cricket. He also sits on the Marylebone Cricket Club Estates Committee responsible for managing the Lords cricket ground.
Steven Wright
Managing Director
Steven is a Chartered Surveyor, having trained at DTZ (now Cushman & Wakefield) before working in fund management at Henderson Global Investors (now Nuveen) and Palmer Capital (now Fiera Real Estate UK) who he joined in 2006. Whilst at Fiera he worked on the opportunity funds before serving as a non-executive on the board of eight property development companies. He co-founded Ashen Capital after leaving Legal & General Capital where he was portfolio director housing, working on several of the LGC operating platforms. This included the £1bn+ AUM Affordable housing business, supporting the C-Suite team and sitting on the Investment Committee.
Out of work Steven enjoys running, exploring in his campervan,
listening and playing music and watching Coventry City football club.